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Business Analyst Trainee simulation

Why are demo webinar no-shows so high?

UdaanPath · Online vocational learningFresher 20 min

A vocational learning startup ran a campus campaign for one college network. Sign-ups look healthy, but most students are missing the scheduled demo webinar. As a new Business Analyst, you need to clarify the question, request the right cuts of data, manage internal pressure, and send a recommendation your manager can use with the customer.

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You can pause and come back. Time in the simulation only moves when you act.

UdaanPath · Business Analyst TraineeDay 1 · 09:00 AM

Your first message

Riya MenonAnalytics Manager09:00 AM

NayiDisha no-shows: need your read by 4 PM

Morning! NayiDisha College Network is unhappy. We got 842 student registrations for their demo webinars, but only 152 attended. Their director wants an update today. Can you analyse why attendance is so low and recommend what we should do next? Please send me a short recommendation by 4 PM. How will you approach it?

Your objective

Find the likely reason for high no-shows in the NayiDisha College demo campaign and recommend a contained fix by 4:00 PM.

Your day

What's scheduled. More will come up depending on what you do.

  1. 09:00 AMNayiDisha no-shows: need your read by 4 PM · Riya Menon
  2. 09:20 AMCan I tell NayiDisha we'll fix reminders? · Arjun Batra
  3. 09:45 AMWhich two cuts do you want? · Om Prakash
  4. 10:20 AMQuick dashboard help? · Sameer Kulkarni
  5. 01:15 PMCustomer update in 30 minutes · Arjun Batra
  6. 01:15 PMCustomer update in 30 minutes · Arjun Batra
  7. 02:00 PMReminder vendor slot available · Devika Nair
  8. 04:00 PMPlease send your recommendation · Riya Menon

Before you start

  • It is 9:00 AM. You are new on the Growth Analytics team, and your manager Riya will support you if you structure the work well.
  • The issue is contained to one customer campaign: NayiDisha College Network in Lucknow and Jaipur.
  • People have opinions, but most information is available if you ask for the right data.
  • Good work at this level means asking clarifying questions, not over-promising, communicating early, and making a recommendation based on the evidence.

You'll work in

Gmail Slack Meet Drive

Each app is laid out like the tool most teams in this role use. Simverse isn't affiliated with these companies.

People you'll work with

  • Riya Menon · Analytics Manager
  • Arjun Batra · Customer Success Manager
  • Om Prakash · Data Analyst
  • Devika Nair · Product Marketing Associate
  • Sameer Kulkarni · Operations Coordinator

What's assessed

  • Data interpretation

    Reads data correctly, spots patterns and avoids misleading conclusions.

  • Analytical thinking

    Breaks questions down and chooses the analysis that answers them.

  • Business reasoning

    Connects decisions to revenue, cost and risk.

  • Stakeholder management

    Aligns people with different goals without losing the outcome.

  • Communication

    Writes and speaks clearly, specifically and appropriately for the audience.

  • Prioritization

    Chooses what matters most under time pressure and competing asks.