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Business Analyst simulation

Why are repeat orders falling?

Dailyfresh · Grocery delivery (subscription)1–3 yrs 20 min

Repeat purchases at a grocery delivery company have dropped eight points in six weeks. Everyone has a theory. You have one working day, a data engineer who can pull two datasets, and a CEO who wants a recommendation she can take to the board.

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You can pause and come back. Time in the simulation only moves when you act.

Dailyfresh · Business AnalystDay 1 · 09:00 AM

Your first message

Meera ShahCEO09:00 AM

Repeat rate: need your recommendation by 5 PM

Our 30-day repeat purchase rate is down from 42% to 34% in six weeks. The board call is Friday and I need your recommendation by 5 PM today: what's causing it, and what should we do? Ananya thinks it's the price increase. How are you going to approach this?

Your objective

Find what's driving the drop in repeat purchases and send the CEO a recommendation by 5:00 PM.

Your day

What's scheduled. More will come up depending on what you do.

  1. 09:00 AMRepeat rate: need your recommendation by 5 PM · Meera Shah
  2. 09:30 AMCan you confirm it's the price? · Ananya Rao
  3. 09:45 AMWhich two datasets? · Kiran Pillai
  4. 10:40 AMQuick favour: weekly ops dashboard · Sameer Gupta
  5. 01:00 PMRe: delivery partners · Farhan Qureshi
  6. 02:30 PMAre you going to embarrass me? · Ananya Rao
  7. 04:00 PMYour recommendation · Meera Shah

Before you start

  • It's 9:00 AM. The CEO needs your recommendation by 5:00 PM for Friday's board call.
  • You can ask Kiran (data engineering) for data, but he can only pull two datasets today.
  • People will share opinions. Some are right, some aren't. Documents unlock as you request data.
  • Reply in your own words. Your choices change what happens next.

You'll work in

Gmail Slack Drive

Each app is laid out like the tool most teams in this role use. Simverse isn't affiliated with these companies.

People you'll work with

  • Meera Shah · CEO
  • Ananya Rao · Head of Growth
  • Farhan Qureshi · Head of Operations
  • Kiran Pillai · Data Engineer
  • Sameer Gupta · Finance Manager

What's assessed

  • Analytical thinking

    Breaks questions down and chooses the analysis that answers them.

  • Data interpretation

    Reads data correctly, spots patterns and avoids misleading conclusions.

  • Business reasoning

    Connects decisions to revenue, cost and risk.

  • Prioritization

    Chooses what matters most under time pressure and competing asks.

  • Stakeholder management

    Aligns people with different goals without losing the outcome.

  • Communication

    Writes and speaks clearly, specifically and appropriately for the audience.

  • Problem solving

    Structures ambiguous problems and moves them to resolution.